pharmaceutical marketing

Intensive introduction of national policy in the process of health reform, national price controls on pharmaceutical products, pharmaceutical procurement bidding, essential drug systems are changing pharmaceutical market patterns, pharmaceutical marketing channel pattern is changed.

医改进程中国家政策密集出台，国家对医药商品的价格管控，药品采购集中招标，基本药物制度等等都促使医药市场格局不断改变，医药营销渠道的格局也随之而变。

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Now, widely known and used in industry marketing model are agent marketing model and self-marketing model. The existing pharmaceutical companies marketing model behind the development and changes in national policy.

目前行业广泛熟悉和采用的营销模式主要有代理营销模式和自营营销模式，现有的营销模式落后于医药企业的发展和国家政策的变化。

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Finally, around the purpose of the study, for the developing and marketing of the pharmaceutical companies in China, the paper has made some effective models and methods, hoping to help pharmaceutical companies with effectively marketing and obtaining the maximal profit.

最后，围绕本文研究的目的，就我国医药企业社区医药市场开发及营销策略提出了一些有效模式和方法，希望以此帮助我国医药企业有效的营销，获得企业利润的最大化。

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Finally, I believe that Guangxi Lingfeng Pharmaceutical in recruitment marketing personnel, and useful introduction of structured testing necessary.

最后，笔者认为广西灵峰药业在招聘营销人员时，很有引进结构化测试的必要。

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Academic promotion and branding will become the major forms of pharmaceutical marketing.

学术推广和品牌推广将成为未来药品促销的主要形式；

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Pharmaceutical marketing is a very special marketing, a branch of modern marketing.

医药营销是现代营销学里的一个分支，是一种非常特殊的营销。

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The author make a strategic selection of Taier Pharmaceutical Company brand marketing operation through a SWOT analysis of industry environment and Taier Pharmaceutical Company's products combination.

通过分析国内保健品市场的营销环境和泰尔制药有限公司的各种产品组合与SWOT战略分析，确定该公司品牌营销之路的选择。

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Facing the changing of the marketing environment, the model of pharmaceutical marketing should be transformed thoroughly following on the modifying of the medical model.

面对环境的变化，医药营销模式必将随着医疗模式的改变而进行彻底的变革。

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Thinking About Pharmaceutical Marketing Morals and New Marketing Modes

医药营销道德与创新营销方式的思考

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RESULTS& CONCLUSION: On the basis of breach and reactive mechanism of psychological contract of pharmaceutical marketing talents, specific management strategy of marketing talents suitable to both establishment and maintenance of psychological contract is provided for pharmaceutical enterprises.

结果与结论：根据医药营销人才心理契约违背与反应机制，医药企业可据此构建具体的营销人才管理策略。

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Another challenge is the reluctance of pharmaceutical companies to stop marketing these medicines.

另外一项挑战是制药公司不愿停止销售这些药品。

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On this basis, the paper discuses four principles of pharmaceutical marketing channel designation: multilayer channels principle, choice marketing principle, double-wins principle, and termination improvement principle.

在此基础上论述了药品分销通路设计的四个原则：多层通路原则、选择分销原则、双赢原则、终端优化原则。

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The strengthen the macroscopic control effort, the restrict to prescription and the performance to the hospitalization insurance policy and so on by the nation in the pharmaceutical industry have brought the new challenges to the pharmaceutical marketing.

国家对整个医药行业加大宏观调控力度，处方药的限制，医保政策的执行等，都给医药营销带来了新的挑战。

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European Pharmaceutical Marketing Research Association

欧洲药物商品销售研究学会

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The face of the supply of different products of different pharmaceutical marketing channels, through the channel classification targeted development, the use of different marketing channels strategy is expanding pharmaceutical market in the future an increasingly powerful means.

面对不同的医药营销渠道供应不同的产品，通过渠道分类有针对性开发，采用不同的营销渠道策略是将来拓展医药市场的一种趋有力手段。

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OBJECTIVE: To study pharmaceutical marketing innovation strategies as a reference for Chinese pharmaceutical manufacturing enterprises to boost their marketing competitiveness.

前言：目的：为我国制药企业提升市场营销竞争力提供参考。

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Management Strategy of Pharmaceutical Marketing Talents-based upon Psychological Contract

基于心理契约的医药营销人才管理策略探讨

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Analysis of the Mechanism of Pharmaceutical Enterprises' DTC Marketing Mode

浅谈医药企业的DTC营销模式

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The Construction of Pharmaceutical Supply and Marketing System of North China in the Modern Time

近代北方药品供销体系的构建

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OBJECTIVE: To study the pharmaceutical marketing morals and new marketing modes.

前言：目的：研讨医药营销道德与创新营销方式。

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OBJECTIVE: To provide references for pharmaceutical marketing businesses in the scoring and scaling of the professional qualities of medical representatives.

目的：为医药企业在医药代表评分、定级管理方面提供有益参考。

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Government regulator is announcing today they plan to ask pharmaceutical companies voluntarily stop marketing drugs used for treating human infection for use in animal production.

政府监管部门今天宣布，他们计划要求制药公司主动停止销售在动物生产中使用的治疗人类感染的药物。

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Corporate marketing strategy is determined by the analysis of the living environment of the enterprise. So the marketing environment analysis is particularly important for pharmaceutical companies when making marketing strategy.

对企业生存环境的分析，是企业营销战略选择的基础，在研究制药企业营销战略时对其所处的营销环境分析就显得尤为重要。

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As The Chinese Medical Reform Policy acted a depth-development in 2011, pharmaceutical companies must made marketing strategy adaptation in this new situation, to achieve sustained and healthy development.

2011年是我国新医改政策向纵深发展的一年，在新的医改制度下，医药企业若想在新形势下获得持续、健康的发展，必须在战略和营销策略上做出适应性调整。

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The empirical results show that for the multinational pharmaceutical marketing, sex, age, education level make no significant difference in personality traits on the marketing staff, however, different tenure shows different conscientiousness.

实证结果表明，对于跨国医药营销人员而言，性别、年龄、教育程度等对营销人员的人格特质无显著性差异，不同的从业时间人员的尽责性有一定差异。

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METHODS: The service characteristics of both prescription drugs and over-the-counter ( OTC) drugs were analyzed and new conceptions in pharmaceutical marketing such as the development and application of the service marketing were introduced as well.

方法：分析处方药品和非处方药品的服务特性，并介绍药品市场营销的新观念&服务营销的发展及应用。

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Would it be right to let big pharmaceutical companies carry on marketing and selling them or ought they to be banned?

是应该让大型制药公司继续推销这些药，还是应该禁售它们呢？

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On the one hand, the new health care reform meet the new health needs of people, on the other hand, it has brought new challenges to the pharmaceutical companies on the marketing strategy of community.

新医改一方面满足了老百姓新的健康需求，另一方面也给医药企业的社区市场营销策略带来了新的挑战。

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The creation and evaluation of the pharmaceutical marketing curriculum system

医药营销专业课程体系的构建与评价

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Discussion on the Strategy of Pharmaceutical Enterprises in Marketing Management of OTC; prescription drug

浅谈医药企业非处方药品的市场运作策略

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